Repurposing Content for Website? 9 Easy ways to do it

Repurposing is a technique to make your previously published content appear fresh, and to gain more from it.

Other benefits?

• It saves time

• It saves resources

• Reaches more people

That means maximum output with minimum efforts!

So, now you are convinced of repurposing your content for website, and want to know how it is done! Right?

Here we mention nine ways in which you can repurpose your content for website!

9 Easy Ways to Repurpose Content for Website

Convert your content into visuals

Visuals are a great way of attracting the reader to your website. And it also helps to keep the reader on your website for a longer period.

Some types of graphical visuals you can use are, but not limited to:

Images: Appropriate and simple images can be used to highlight your basic idea. It should have an engaging and clear message.

Infographics: Infographics are proven to be an effective and important way of communicating data, be it in any form like charts, reports, process flow, etc. One of the main features is that they are highly attractive resulting in greater retention of the readers.

Charts and Graphs: They can be used to represent and convey technical information, comparisons, and relative data. It can be in the form of pie charts, tables, and process flow charts.

Convert your content into Video

More and more marketers are using videos to market their content.

And also it is one of the techniques to repurpose your content for website.

It provides a level above than the visuals. While visuals sometimes fail to attract the readers, videos solve this problem.

Your content can act as a script for your video.

See how I converted my post on 6 Easy Content Writing Tips for Beginners into a video:

And it’s not necessary to have an expensive camera or a studio.

There are online tools available that can help you prepare video without any expertise.

Also Read: 12 Free Tools for Content Writing

Use social media platforms to post your content

We are getting addicted to social media and it has become a part of our lifestyle. So using it to repurpose your content can add great value to your content for website.

Plus, it’s easy and can be used without any special tools or applications. Moreover it is free.

You can post a single topic from your content with the link provided to your website.

Or you can share a picture describing the main idea or theme of your content with the link of your website.

Modify your previous blog post with some added information

You can update your previous content to make it work for you.

Adding more information will have a good impression on the readers and they’ll come back on your site asking for more.

For example,

• You have included some links in your post, and chances are they have been removed or changed.
• Or the information or statistics you included have changed with time.
• If your content is about some product or service, the owner has changed its structure.

Then in these cases, it becomes necessary for you to update your content and not doing it will leave a bad impression on the readers.

Combine small content into long-form content

This is the most widely used technique by writers or organizations. It provides good resources for publicity and good user experience.

Many of your previously published posts can be merged into a form of a larger post.

One of the important and most widespread method is eBook, Electronic Book.

Here you merge and add all the content into a single form. Make sure to add only relevant information and the one that matches to the title of the post.

Another form you can use is Newsletter. It is a summary of your content which is sent via email. The important task in it is the creation of the newsletter i.e. what information the readers are interested in. Another task is the gathering of emails. The common method is by using a subscribe button on your website.

Another form can be a Guide. You can tailor all or some parts in the form of a guide that users can download from your website.

Reposting your content on other platforms

There are platforms online on which you can put your already published content for website.

The advantage is that more and more people are attracted to these platforms to get an answer for their queries and get information.

One of the platforms is Medium. You can re-publish your entire article without any change or you can place an edited version.

In order to avoid SEO related issues, always post on Medium after your content has been published on your website and wait for some days. If not done, Google will rate your article on Medium and will neglect articles on your website.

Create a podcast from your published content

Podcasts are getting famous for repurposing your content for website.

It also makes the author appear more expert in his/her field.

You can listen to podcasts during your daily work like eating, preparing your tea or meal, driving, etc.

This is the advantage that cannot be taken in case of reading or watching the video.

Creating a podcast does not require skill or expertise. It can be created by many tools that are available online.

Host a Webinar

A webinar is also one of the ways to repurpose your content for website.

One of the advantages is that it provides you a source of personal engagement with your audience. You can listen to their query, question or thoughts, and can answer them in real-time.

You can use your published content to make a central idea around which your webinar can be based.

With the availability of online tools and applications, creating and hosting a webinar is not a big problem.

Turn your content into Q & A

You can use your already published content to prepare a Q & A series.

In it, you can mention topic-specific questions and give answers to it.

One of the advantages is that it allows the readers to have a quick grasp of what they can get from your website or service, increasing the user experience.

Conclusion

Digital marketing has changed the way of marketing by introducing new and efficient ways than traditional marketing. One of the ways is repurposing, which is not possible in physical or print marketing.

Repurposing is easy and saves a lot of resources, and simultaneously fulfills the client’s needs.

When your created content for website gets old, make use of the above-mentioned techniques to give new life to it and grow your business.

So, which method of repurposing content will you try first?