5 Tips to Attract More People to your LinkedIn Posts

LinkedIn is the new publishing and the most popular professional platform where you can connect with other people through LinkedIn posts.

Whether you’re looking to build awareness of your business or expand your network, LinkedIn is the platform for you to use. If used correctly, it can not only grow your business but also make it easy for you to connect with those interested in your niche.

Also Read: How to choose your writing niche easily

Whether you’re a graduate, a content creator or a professional, LinkedIn is the platform for you. It has opened the floodgates of job opportunities for job seekers.

A nicely crafted LinkedIn post can raise the number of people viewing, liking, commenting and sharing it.

But, unfortunately, most people don’t use LinkedIn correctly.

So, today, I’ll give you tips on how to attract your target audience with your LinkedIn posts.

How to Attract More People to your LinkedIn post?

Here are some tips to follow while publishing your post on LinkedIn:

Headlines are critical: Keep them short and crisp

Make sure your headline is a catchy one! After all, the headlines get the reader interested in reading what follows the headline. The headlines having around 40 to 49 characters are perfect.

Know that time is short. So your headline must be concise, attractive, and give professionals a reason to click through.

Create more of “How to” and “List” posts. These posts perform well on LinkedIn, getting more likes, comments, and shares.

So here is the catch!

Craft attractive and compelling posts

After your headline comes the main content of your post.

Keep your posts short and simple when possible. It is because LinkedIn is a platform for professional networking, and many professionals don’t even have the time to go through a long post. Therefore, it’s always better to be concise with your content in the LinkedIn posts.

Read: 6 Content Writing Tips to Write Outstanding Content

Further, a post associated with images brings a higher number of LinkedIn shares, likes, comments, and views when you publish it. Make your content a mixture of both visuals and text. Such that your content is readable for a 15-year-old.

So, don’t forget to add visuals and never underestimate their power!

Optimize your LinkedIn profile

The posts you publish leave an impression about you on the reader. Needless to say, it might lead people back to your profile.

Therefore you must optimize your LinkedIn profile.

Here are some steps to help you keep your profile updated:

• Always keep a professional-looking photo that represents you.
• Update all your experiences to give an idea to people about what you’re up to and what your skills are.
• Grow your network and connect with more people. Restore old ties with valued professionals.
• Specify your niche.
• Don’t forget to write a professional headline. Also, add an attractive professional summary to it.

Now you know, following these few steps aren’t that difficult. But for sure, they can increase your profile viewers.

Be consistent and connect with your network

Social media is a tool through which you can reach the masses with your content. But mere posting your content won’t do any good. You need high genuine engagement as well as feedback of people. Make sure you are consistent and open to suggestions and discussions.

Remember, your LinkedIn audience are the real people who love conversations. Just clicking the connect button won’t make you “connect” with them. Talk to them and engage with them. Showcase your work and content and tell them about your ideas.

People reciprocate love! The more you impart value to others, the more engagement you’ll get in return. Remember, social media is all about being ‘social’. Thus, people are less likely to engage if you’re just focused on your business.

Promote your LinkedIn post on other social media platforms

Once you publish your post, then the real game starts! Yes, promoting your content is the primary strategy through which you can get your content read by maximum people.

Posting it on the different social networking platforms can do wonders.

If you want more people to read your content, don’t just share it only on LinkedIn. Share it on different social networking sites.

Well, tweets have the highest co-relation to LinkedIn in terms of success metrics. But, promotion done on each platform will benefit you and your business.

Read: 17 Ways of Content Promotion to Adopt Today

CONCLUSION

Follow these tips and dominate the LinkedIn publishing platform!

Make sure to use this platform in a way that benefits you and your business. Interact with people, join groups, talk to them, and grow your connections.

Grow your engagement by making your LinkedIn posts more compelling and valuable.

When used well, LinkedIn can help you boost traffic to your business.

So, what will be the topic of your next LinkedIn post?