17 Easy Ways for your Content Promotion to Adopt Today

You’ve written your content and posted it on your blog, now what?

Now it’s the time to gain traffic on your blog; it’s time for content promotion.

Many new bloggers are not able to generate traffic to their blog; they get frustrated, and quit blogging.

Reason? Inability to promote their content in the right manner!

So this post is for novice bloggers who fail to generate traffic to their blog by learning 17 ways for your content promotion.

So here we go!

17 Ways of Content Promotion to Adopt

Many bloggers recommend 50/50 split i.e. 50% time in content writing and 50% in content promotion. So, content promotion is as important as content creation.

Let’s kick off with the first method!

Promote to social media

What? You aren’t active on social media?

OMG! Then, you can’t survive in the blogging industry!

The first and foremost place to spread a word about your blog is SOCIAL MEDIA. So, take your social presence seriously.

Promote your content to Facebook, Twitter, Instagram, Pinterest, LinkedIn, WhatsApp, and other channels you are active on.

Also, add social sharing buttons like Twitter, Facebook etc. in the beginning and end of your blog post to make easier for the readers to share your content in a click.

Plugin to use for adding social sharing buttons: Grow by Mediavine

Social Media Groups

Besides posting your content on your social media pages, join some relevant groups related to your niche, and spread a word about your post in them.

This will not only help in content promotion, but you can also get ideas for your future blog posts and network with fellow bloggers.

Send your content in the email list

Next, you can promote your content through email. Create an email list, and send your new content to that list; your subscribers or readers will get to know about your new post and share it in their network.

Link your new post to old ones

Link your posts to each other. At the end of your post, add the link of the other posts as “related article”. By this, you can gather more readers to your blog.

Slideshare

Convert the key points from your content in the form of the slide on Slideshare to target other readers. At the end of the slide, you can add the link to your blog for the viewers to visit.

Guest post

By writing for other bloggers in your niche, you will get a way to connect with their readers. Also, you will be able to promote your content. You can also invite bloggers to write a guest post for you.

Paid promotion

Paid promotion on social sites will help you generate more traffic. An ad that will promote your article on social media will get huge attention of the public and generate more traffic to your blog.

Repost your content on social sites

It’s not necessary that all your readers have seen your post or story when you have posted it for the first time. So repost it, retweet it, so that you can gain the attention of the remaining readers.

Contact an influencer

If possible, contact an influencer in your niche who will help you promote your content. These influencers can post your blog on their sites and get attention from their readers.

Create video

Create a small video related to your content and post it on your social account or on YouTube with a link in the description. This way, you can promote your content in a new form.

Also Read: 9 Easy Ways to Repurpose Content for Promotion

Give and take

You can collaborate with some other blogger in your niche. By doing this it will be beneficial for both of you. It will be just like give and take process. You post my blog link and I will post yours.

Promotional tools

There are several promotional tools available which help you promote your content and gain traffic.

The promotional tools like Outbrain, scoop.it, Buzzsumo etc. will share your content within a large audience to promote your content.

Add a link to your email signature

You can also add a link of your blog to your email signature. By doing this, when you will send any mail to anyone, they will notice the link and visit your blog, thus, helping in your content promotion.

Here’s an easy and FREE way to create your email signature 

Quora

Make your profile on Quora and add the link of your blog on your profile. Answer the questions related to your blog, and while answering, share the link of your related blog post.

Follow us on Quora for more insights on content writing and blogging.

Posting on forums

Forums are like communities or small discussion groups on a particular topic. Join a few forums related to your niche, participate in their discussions, and place links to your blog posts where applicable.

Comment on other blogs

Commenting on other’s blogs of your niche not only helps in content promotion, but also creating quality backlinks for your blog and boosting your SEO.

Read: Easy SEO tips for beginners to boost your rankings

However, keep these KEY points in mind while commenting:

• Write a relevant comment inviting discussion on the topic, instead of just “Good post” or something similar.
• Comment only on blogs in your niche.
• Comment on blogs that are active.
• Don’t place the link of your blog post in the comment, but the website section of the comment.

Reddit

Reddit is a large community like Quora catering to the needs of a diverse group of people. Make a free account on Reddit, join a few sub-communities or sub-reddit as they are called, and participate in their discussions.

Bonus points to remember in content promotion

Keywords

One of the easiest ways to gain traffic to your blog is to use appropriate keywords. Make sure you use your keywords while promoting content to various channels.

Add photos

Content without images is like a food without salt.

Always add pictures along with your content to promote on different channels.

Hashtags

Using relevant hashtags will help increase the reach of your content. When you are posting your content on social sites, use relevant hashtags.

Final Words on Content Promotion

Content promotion is as important as content writing.

Point to remember is that you will not gain readers in one or two days by promoting your content, but these ways will help you maximise your reach and gain traffic.

Patience is the key to content writing and content promotion.

So my dear readers, have patience, and use these 17 ways to promote your content.

Hope this post will help you  generate traffic to your blog. If you found this post relevant, then share it with your friends.

And yes, if you know any other ways to promote content then you are welcome to tell us in the comment section.