Is Digital Marketing Important for your Business?

Is digital marketing important for my business?

If you are wondering so, today, I’ll bust 14 myths you might have come across about the importance of digital marketing.

Busting these myths will give you a clear picture.

Let’s kick off!

Traditional Vs Digital Marketing

Digital marketing is a very important tool that has helped many entrepreneurs and business owners take their business to the next level. It’s a big part of their promotion.

It has more potential and advantages as compared to other forms of marketing.

Now every business is moving from traditional marketing to digital marketing because of its amazing benefits.

Traditional marketing includes print ads like banner, TV ads, hoardings, pamphlets, etc. However, it’s time consuming with a high price and no targeted audience.

Consider this!

You have a product say beard oil and have to advertise using traditional marketing.

Where can you run advertisements? On TV, hoardings, banners, pamphlets, etc. Right?

But in digital marketing, you can show your ads to a specific, targeted audience.

Like you can show your ads to only men with beards. Or if you want to sell your product in a specific area, you can simply show your ads to people living in that specific area.

So, Is Digital Marketing Important?

Now, over 4.4 billion people are using the internet worldwide and 3.4 billion are on social media like Facebook, YouTube, Instagram, LinkedIn, Quora, Twitter, etc.

In India, approximately 627 million people are using the internet. And it is growing exponentially.

So digital marketing is a very important strategy to scale up your business with such a vast audience.

You can easily interact with your prospects and get the idea of what they are looking for.

Here are some important benefits of digital marketing –

• Highly cost-effective
• Highly targeted audience as compared to other forms of marketing
• Equal opportunity to all kinds of business
• It helps you generate more revenue
• It builds your brand reputation
• Makes people trust your business
• Influence people to take your desired action
• More advanced analytics
• Best ROI

However, many businesses shy away from using digital marketing. Mainly because of two reasons:

1. Misconceptions about digital marketing
2. No knowledge about how to leverage it

Today, I’ll resolve both the issues for you. Let’s kick off with the first one.

14 Myths About Digital Marketing that Can Harm Your Business

Digital marketing constantly changes and develops. Along with those rapid changes, emerge some misconceptions that harm your business.

Here are the 14 misconceptions about digital marketing:

Digital marketing is time-consuming with fewer results

People who wonder if digital marketing is important or not, feel it consumes more time and gives fewer results.

But, actually it is the best platform that can give your business more results in less time.

Initially, it may take time to show results, but gradually it will save you time as it provides you the effective tools to find the right target audience.

Results are difficult to measure and require technical expertise

This is another misconception about digital marketing. To run a digital marketing campaign, you need not be a technical ninja.

You can easily learn it by spending a few pennies in a matter of months.

Digital marketing is costly

Many think it needs a bunch of money to promote their business with digital marketing.

In reality, it is a low-cost system and gives you a high ROI. It provides you the best results with a minimum budget and is easy to use.

Say you sell beard oil and want to promote it.

So you can choose to advertise it on Facebook. The benefit of running a Facebook ad campaign is that you can target the right audience.

Like you can advertise to people who have a beard and are between 20-45years old. And you can easily run this ad campaign with a low budget and get the best result.

It is not relevant for small businesses

Digital marketing gives equal opportunity to all kinds of business. If you think it is non-relevant to small business, you are totally wrong.

You may have seen many big businesses thriving through social media and gain excellent results. But, you can also do the same as a small business, though your budget may be small in the beginning.

It is very difficult to stand out from the crowd in digital marketing

If you think it’s difficult for you to stand out from the crowd in digital marketing, you need to change your mind-set.

Remember, it is not so easy to stand out from the crowd. You need to develop a grand strategy. Research your competitors, how they use it, and learn from them.

Respect your audience and try to engage with them. Make them feel they are important for you and make them respect and value your business.

Creating a website is enough

A website plays a crucial role in digital marketing campaigns and you need to create an excellent website for your business.

But only having an excellent website is not enough. A website needs fresh and engaging content that is regularly updated.

Plus, you must learn SEO. It will help you stand out from the crowd and rank you at the top. 

Bad comments online can harm your business

Your business might get some bad or negative comments on some of your content.

But thinking this is harmful to your business is wrong. In fact, the negative comments can help you improve your products and services for the better.

After all, your customers are your best teachers as well! They’ll help you know their problems and desires better.

Plus, you can’t please everybody with your products or services. But you should reply to those comments pleasantly.

My business must be on every social media platform

This is another misconception.

You are saying this because you are aware of how powerful social media is.

But you need to focus on your target audience. So you have to figure out which social media platform your target audiences are using and be active on that.

My industry doesn’t need digital marketing

Everyone is now searching for online about the products and services they are looking for.

So it does not matter what is your industry. Whether you are selling smartphones or toilet paper, you need digital marketing to grow your business.

Digital marketing means ONLY social media

Some people believe that digital marketing is equal to social media.

But, online marketing is a broad concept and social media is ONE, yet important part.

Social media marketing uses social media platforms like Facebook, Twitter, LinkedIn, YouTube, etc. to reach the audience, promote products, and build a relationship with them.

Quality of content does not matter at all

It requires good and engaging content to build and expand a business irrespective of how big or small it is.

Therefore, your content needs to be engaging, interesting, and appealing to your target audience and must contain the relevant keywords.

Here’s how to search the right keywords for your content

Why do we need a website when there are social media?

This is a foolish misconception.

Having an excellent website is a crucial part of online marketing.

It is a key element because you need to land your audience on your website to make them purchase your products or services.

Digital marketing does not give significant results

Only using social media and publishing content can’t provide you with significant results.

To get the most out of online marketing, plan a great and effective strategy.

And also don’t forget to analyze your competitors, how they are using internet marketing to scale up their business.

This will give you a wonderful insight about how to use it well and help you create an effective strategy.

Don’t need SEO

SEO can help you gain a position in search engines. It decides whether or not you are on top.

However, believing that you don’t need SEO can bring your business down.

How to leverage digital marketing when you have no knowledge?

The answer is simple!

Either learn it yourself or hire an expert.

Get in touch with me at contact@writerena.com to get digital marketing solutions for your business.

Final Thoughts

Now that you have learned the benefits of digital marketing for your business, do you still wonder on its use?

Figure out the misconceptions you believe from the list above.

Remove them from your mind and get ready to leverage digital marketing for your business.

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