10 Striking Ways to Engage Readers on a Blog and Keep Them for Long

It’s bothersome when you put in all your efforts and research into a blog post and your readers just run an eye without attention.

Obviously, you’ll look for tactics to engage readers on a blog for long.

Welcome! You’re just at the right place. We’ve got all the pearls for you to act upon.

It’s rightly said,

Thinking well is wise, planning well wiser, doing well wisest and best of all.

~ Malcolm Forbes

How to Engage Readers on a Blog

1. Understand your Niche

People subscribe to a blog when they need information regarding a particular subject. So, multi-topic blogs gather only a few readers.  

With multi-topic blogs, readers will probably skim through or unsubscribe to it.

Therefore, blogging on a niche is important.

Choose your niche based on your audience’s interest, and then, you can confidently plan your marketing strategies as well.

2. Include keywords

Using specific keywords in your write up can help the new readers reach your blog, and further steps will engage them to stay long.

However, choose your keywords wisely with smart keyword research tools.

Read: How to do SEO keyword research in just 5 minutes?

3. Incorporate images

Adding images to your blog gives it a unique personality and makes the content appealing.

This tactic gives audience a visual interpretation of the article and entices them. It will definitely get your blog a good number of reads.

4. Be interactive

Respond to the queries of your audience (on comments), engage them for a ride in your case studies or research work, and then ask for a feedback.

Allowing your readers to take part will keep them on your blog for a number of hours. It takes lesser than a minute to reply to them, but it will surely give excellent results.

Show them that their opinion matters to you. 

5. Popularize your blog

Use social media to spread your content on multiple platforms and increase your reach.

Also, interact with other bloggers in your niche to enhance and popularize your work. 

You can also use paid ads on social media for sponsoring and showcasing your work to a larger crowd.

6. Be regular on your blog

You should be regular in uploading posts on your blog, usually one new post in 2-3 weeks.

Find a new and engaging topic each time for your readers.

You can’t expect your blog to grow if you upload once in 6 months, otherwise your readers will flip through other pages searching for similar content.

7. Write exceptional content

Write content that gives full information on the topic after doing proper research. It must be free of grammatical errors as well.

You can use free tools online to check grammar and punctuation mistakes you might have made.

You can take references from other blog posts giving similar information, but write your own unique. Don’t plagiarize it.

8. Engage with other bloggers

In the blogging world, network is utmost necessary for growth.

Communicate with other bloggers and collaborate with them for projects which will lead to promotion of your blog as well.

You can interact with them through social media or e-mail or phone. Comment on their blogs and they’ll do the same in return, increasing the eyeballs on your blog, and engage readers on a blog.

9. Incorporate social sharing buttons

Social media is an essential tool and comes handy for promoting your blog.

Buttons like ‘follow’, ‘like’, ‘share’, ‘comment’ allows the users to share your posts to the social media sites.

People can also choose to share your content on their timeline if it pleases them.

It brings more viewers to your platform and ultimately leads to the consistency of brands. Also, provide references or links to other relevant articles on your blog to look upon. This will engage readers on a blog and keep them on it for a longer time.

10. Call-to-action

In the end, you must call action to your readers, which creates a sense of urgency for them.

Tell them the results that will come up if they follow your footsteps. If they see those results, they’ll come back to your blog for more tips and know-how’s. 

That’s all on how to engage readers on a blog!

After reading this post, you know all the ways to make your blog a success; how to engage readers on a blog and keep them for long.

Following all these 10 ways will not only attract new readers, but keep them on your blog for long, as shown by the average duration in Google Analytics of your blog.

What will eventually promote your blog is the amount of effort you put in your activities and research. Remember, hard work is the key. 

Liked the post? Share it with your blogger friends and help them engage their readers on their blog.