9 Mistakes to Avoid in Content Marketing Industry

Content marketing is a vast field, up to the extent you can’t figure out the limit.

For a given keyword, there are millions of posts created daily on hundreds of different platforms.

So do you think you can afford to make mistakes in the content marketing industry?

The answer is No.

Why avoid mistakes in content marketing industry?

All content that is created goes through much hard work and time-consuming steps.

Research, proofreading, image creation are some of the steps involved.

However, when you are ready for content marketing, you come to know that you have made a simple mistake.

Consequence?

• Results are not obtained.

• Your client is not satisfied with you.

• Hard work wasted.

• Time wasted

So it is vital to avoid mistakes in content marketing industry that can cost you.

Here I mention those mistakes that you must avoid for success in the content marketing industry:

What not to do in Content Marketing Industry

Not knowing your audience

Every content that is created (Written, Graphical, Video) has the sole purpose of engaging its audience and building relationships with them.  

So start by knowing your audience:

• Who they are?

• What are their requirements?

• What is their knowledge level?

• Which part of the world do they live in?

If you try to gain maximum information about your audience, it will help you in creating an effective content that is more accurate and relevant for your content marketing.

Instead of wasting time and energy on less important work, you can be more focused on the areas that are important and attractive to your audience.

This will help in building healthy, strong, and trustworthy relationships with the audience.

Not paying attention to the headline

If your headline is not attractive, chances are your readers will hit the back button.

Because the average reader spends less than 20 seconds on a website and just skims it.

Headline is the first thing a reader reads and decides about further reading.

If the heading catches the attention of the reader, then ONLY he or she will read the rest of the post.

Factors to consider when designing your headline:

• Your headline should reflect the body of the page. Any contradiction in the headline or body will greatly confuse the reader and it will result in the loss of the customer.
• Make sure to add the keyword in your heading. It will greatly improve your SEO results.

Use these tools to choose the best headline for your content

Spelling and Grammar mistakes

These types of mistakes can badly damage your content marketing and your reputation.

The first disadvantage is that your reader will get distracted. Even if he or she assumes the correct word, chances are there that the meaning will be not clear. The reader will be confused and go for other options.

Another important reason is SEO. Search engines like GOOGLE are now considering the word detail of the content. With its newly released algorithm BERT, the individual word also affects the search results.

This means a single mistake of any word can cost you your search engine rankings.

Not taking care of SEO

SEO is the main factor which affects the content marketing industry.

When implemented properly, it can take you to the sky.

If you ignore it or do not implement it effectively, it will cost you seriously.

When properly implemented, it will increase your visibility and thus, will give you an edge over others.

The more visible your product or services are, more the chance that you get business.

Optimizing your content for SEO is a good idea, but search engines like GOOGLE pay attention to the negative things also.

That means if your sole purpose is to increase in search rankings and not paying attention to the user experience, it can hamper your search rankings.

So doing SEO is not a simple task, but requires more knowledge, skill, and hard work.

Follow these 20 simple SEO tips to boost your search engine rankings.

Keyword Stuffing

It is a practice of overcrowding the keywords for a particular content so that the website can come on the top results of the search engine.

It is done by repeating the same word again and again on a page. Some do it by hiding the text. Text is placed in the body of the content in a color that cannot seen by the human eye.

If you try to cheat the search engines, they can impose a penalty on you.

Avoiding the use of online tools

You are an expert in the field of content marketing.

And your English language is good enough or you are a native speaker.

So why use tools?

Because the content marketing industry is moving at a very fast pace.

And to move with this pace is not an easy game. Using tools is one of the methods to keep pace with your competitors.

Some types of tools that you must use include but are not limited to:

• Spelling and Grammar check
• Traffic analyzing and keyword selection
• Creating visual graphics
• Social media management
• Keep an eye on your competitors
• Collaboration with your team members

Not updating your content

When you create your content, it drives traffic to your website in the beginning.

But as the time passes, your content gets old and boring for your readers.

So now what to do?

Should you delete that post and replace it with a new post?

The answer is…. Update your content.

When you don’t update your content, it gives a feeling that you are not very much interested in your work.

On the other hand, if you update your work on a regular basis, it shows the users that you have a perfect idea and determination in your product or service.

It increases your search rankings too.

And updating your content takes less time and effort than creating a new post.

It will also solve problems like

• Update to any outdated information
• You can insert backlinks or links to other websites
• Removing the non-working links
• You think that you can rewrite your content in a better way

Ignoring the comments

If you are receiving comments on your content, it means people are interested in your work and want more from you. Comments can also be negative though.

So paying attention to the comments could help you in sharpening your skills and give you an idea about your position.

Having comments can be beneficial in the following ways.

• It can give feedback about your work
• It can give you a point for your next blog post
• You can develop a relationship with the person commenting

Avoiding Email Marketing

Do you think that in this age of social media email is not effective?

Or is an outdated option?

If your answer is Yes, then you are wrong.

In the presence of different attractive social media platforms, people still use email more often in the content marketing industry.

If you do not read any email, at least you have a glimpse of its subject whereas the post can be skipped on social media.

What other advantages it can offer?

• You can target a specific audience

• More audience in less time

• No need for SEO

• No limitation in terms of money, data or time

Take Away Message for Content Marketing Industry

With the rapid development of the content market industry, the competition is getting tougher.

Even though this field has become complex, the basics remains the same.

Avoid the above mistakes in your content marketing and you’ll be good to go.

Do you know of any other mistakes in content marketing industry? Let me know in the comments!