5 Best Practices for a Safe LinkedIn Outreach Strategy

Are you worried about your LinkedIn account getting suspended for invalid activity?

Well, many factors may lead to your LinkedIn account being suspended, if you’re not careful with them. You might not know all the factors and contribute to them on a daily basis.

Your LinkedIn outreach strategy is the topmost amongst them.

But don’t worry! This article will guide you through the RIGHT steps to conduct a successful LinkedIn outreach; one that is SAFE and carefully made up from our experiences on how to prospect on LinkedIn.

Best part?

These tips on how to do cold outreach on LinkedIn are valid in 2021 too!

So, let us hop right into the post!

Engagement Factor on LinkedIn

Have you ever tried cold calling on LinkedIn? Obviously, you would have by now.

Even if you didn’t, you must have read many articles that suggest you to write cold calling messages like this

Hi Shivangi,

I saw your work at Writerena.com and have similar interests in content writing.

Let’s connect!

Regards

XYZ

Now, this message is personalized, but at a very surface level. Just adding the workplace and name of your potential prospect aren’t enough.

Don’t take this at heart though because even I have done similar stuff when I started. But we all learn from our mistakes, right?

What I have seen is, these kinds of messages rarely work and are really BAD FOR YOUR PROFILE.

Especially when you’re sending tons of messages and no one replies to them.

When this happens what LinkedIn does is,

IT DISABLES YOUR ACCOUNT.

Lesson to learn?

And it blocks profiles if they look spammy. In LinkedIn’s eyes if you’re sending tons of messages and not generating even a single reply or inadequate replies, then you must be spamming.

SO DEFINITELY AVOID DOING THIS!

But, then what’s the RIGHT LinkedIn outreach strategy?

Hold on! That’s what I share next!

5 Tips for a Safe LinkedIn Outreach Strategy

1. Only pitch to the right audience

This is the first step that you should take before starting any LinkedIn Outreach Strategy.

If you’re not targeting the right audience, no amount of personalization or epic template is going to work in your favor, and can result in your LinkedIn account being banned.

To find the right audience, think about the services or product you’re planning to pitch and what kind of people might be interested in buying them.

See if your product or service is needed by the top-level management of a firm, or used by workers in the lower hierarchy, and pitch on LinkedIn accordingly.

This will result in more conversions and interactions, and will safeguard your LinkedIn profile as well.

2. Personalize your messages on a deeper level

Don’t use exact templates you find on the internet for your LinkedIn outreach strategy.

Have authentic, real connections in your profile. If this is not the case, LinkedIn will ban your account as it will appear spammy.

Show that you care. Compliment people based on their work. Since we, humans, respond really well to them, THIS WORKS!

Also, having depth in your message will definitely work since it shows that you have spent time analyzing your prospect’s profile and sent a connection request only when there is something relevant between you.

What most people do is, they use generic compliments which go for almost everyone. Because of this, their request gets rejected.

Now that you have got their attention in the first phase, what’s left for you is to give them a reason to reply.

You can do this by asking relevant questions about their work, or poking them for something they will surely reply. (Don’t be offensive or informal in any way)

This post will help!

3. Have your goals and objectives predefined

Your efforts will be a waste if you don’t target the right audience, and to find your right audience, you must have your objectives predefined.

What I mean is the outcome you want from your LinkedIn outreach campaign.

Providing value is good, but still, if your goal is booking a call, then you must structure your campaign that way.

Your LinkedIn campaign’s structure should look something like this

1. Connect with the target audience
2. Provide value and earn the trust of your prospect
3. Be engaging and clear all the doubts of your prospect
4. Ascertain whether this connection qualifies as a lead (check if you can provide your services or products)
5. Book a call

4. Use LinkedIn Sales Navigator

LinkedIn Sales Navigator is the premium version of LinkedIn. It helps you in targeting more specific leads and better conversions.

Some extra features LinkedIn Sales Navigator offers are:

• Job change alerts
• Inbound leads
• Advanced LinkedIn group filtering
• Searching for prospects that are similar to your existing customers

Read: How to use LinkedIn Sales Navigator to boost your lead generation?

Besides LinkedIn Sales Navigator, an easier and better option is LinkedIn Automation!

Now, LinkedIn Automation is not offered by LinkedIn Sales Navigator, but there are many third-party tools that provide it.

LinkedIn Sales Navigator is an unsaid prerequisite for LinkedIn Automation.

5. Use a safe LinkedIn Automation Tool

Now that you have learned about all the basics of a safe LinkedIn outreach strategy, you can apply these to your automated LinkedIn outreach strategy as well.

Automation helps you in focusing on other important tasks while it does all the repetitive work.

But there are two variants of these automation tools:

Cloud-based tools

These are web-based tools that are highly secured i.e. hard for LinkedIn to detect.

Since LinkedIn doesn’t want automation on their service, automation must remain a secret.

These tools are available 24×7 with advanced customization as well. For maximum security, you can customize your campaign.

LinkedIn browser extensions

I personally don’t recommend these. These are just some browser extensions that will take over your profile once you let them and initiate the actions you command.

They are really easy for LinkedIn to detect and will compromise the security of your LinkedIn account.

What I recommend is using Writerena’s LinkedIn Automation Tool!

It is a cloud-based LinkedIn automation tool with advanced customization features and a premium multiple account management from a single dashboard.

You don’t even need to visit your LinkedIn profile afterwards as you can manage everything from the tool only.

Here are some features offered by Writerena for LinkedIn automation:

• Automate LinkedIn drip campaigns
• Connects you automatically with your target audience
• Sends follow-up messages to connections after a gap of set days
• Set up messaging campaigns to 1st degree connections
• Easy set up and schedule campaigns
• Set up campaigns for the entire month
• Campaigns run on cloud, so no operational hassles
• Save nearly 20 man-hours compared to manual management
• Scalable and easy to use
• Manage multiple LinkedIn accounts from a single dashboard
• View the complete chat history with your leads on one dashboard
• Manage the performance of all campaigns from one dashboard

For more details, check Writerena’s LinkedIn Automation Tool.

However, there are some safety tips you should keep in your mind while setting up an automated campaign on LinkedIn.

• Keep your connection requests between the 50-100 per day
• Keep your follow up messages between the 50-100 per day
• Keep your pending requests below the number of 500

Conclusion

LinkedIn can be Alibaba’s cave for lead generation. But you have to remain careful or you might get your account suspended.

Don’t send low-quality, spam and sales messages that no one responds to.

For getting the most out of this and making your LinkedIn outreach strategy safe, be sure to keep the above-mentioned safety practices for campaigns in mind.

And if you want to take your lead generation to the next level, use Writerena’s LinkedIn Automation Tool.

So, what practices you follow for a safe LinkedIn outreach strategy?