5 Healthcare Marketing Trends you Can’t Miss in 2022

“Don’t look for ideas that confirm your thinking, rather look for trends that disrupt your thoughts!”

~ Rich Simmonds

Did you ever hear the words like Influencers, Vlogs, Memes, or Podcasts 10 years ago? I am sure you didn’t as often as today’s generation is using them.

Whether with the thought process, the mental set-up, or the ideology, the world is changing. To leave your web footprints as a part of your legacy, one has to equip oneself, not only with the knowledge of the internet, but also with the ongoing/upcoming healthcare marketing trends.

Now that we have learned the importance of online existence, it is time to learn the latest healthcare marketing trends.

But……

Why are marketing trends important?

To create a truly engaging experience for your customers
For creating brand awareness and brand building

Now, when you know the importance of trends for marketing in the healthcare industry, it’s time to know what those trends are!

5 Significant Healthcare Marketing Trends

1. Video Marketing

Lost your patience and scrolled down to look for the videos on websites rather than reading those wordy blogs? You are not alone in this!

Video Marketing is the most preferred way to consume content and for the Healthcare sector, video marketing can be a change-maker.

Case Example:

A small video on the physiotherapist’s website, allowing the patients to peek behind the curtains can easily develop trust with the practitioner in the long run.

A video can be used for:

• Behind the scenes
• Journey Vlogs
• General Advice/ How to content
• Upcoming News
• Answering general FAQs
• Services offered, etc.

It is one of the most trustworthy ways to capture your patient’s attention and have an upper hand over your competitors.

Evaluate the time spent in creating a 1000-1500 word blog post vs 3-minute video!

2. Voice Search:

The moment you switch on Google, it asks you to “Say Something”.

The use of Voice Search apps like Siri, Alexa, and Google Assistant, is rapidly increasing in the digital world. Since its arrival, Voice Search has become an integral part of one’s life, especially by the millennial.

This calls for you to update your SEO practices that comply with the voice search platform so that your website lands on the top page if spoken with the right keywords.

Case example:

One might type, ‘Orthopedic doctors’ near me.

But when using the Voice Search, the sentence changes to “Where is the best orthopedic doctor near me?”

To improve your Voice Search SEO, you can:

Look out for long-tail keywords
Google defined search intent for voice
Invest in conversational-style pieces that answer the questions your customer may ask while looking for your type of business.

Check for the website “Answer the public” and learn about the specific questions people ask related to your business.

Here’s a short video on how to use this tool!

3. Review Marketing

Online reviews, either on your website or on any third-party page like Google or Facebook can be a real game-changer for your business. They hold the power and are the most critical deciding factors when it comes to your patients or customers.

Ever been asked to review the hotel or the booking agency when you are saying goodbye to your vacations?

According to the study conducted by SearchEngineLand, “85 percent of consumers trust online reviews over and above personal recommendations.”

Therefore, guide your local SEO practices towards implementing programs dedicated to gather reviews on Google, Facebook, or your health website.

Also, keep in mind that the Google Algorithm can pick up the keywords from these reviews and help in boosting the business for that particular service in the local area.

Case Example:

You will notice that best ENT Doctor” used in the reviews can be picked up by Google Algorithm and used as a keyword for further local SEO.

4. Influencer-Based Social Media Marketing:

Social media marketing is very confusing with ever-changing daily trends. Hence, it can become a cumbersome task for permanent customer engagement.

“Here comes the influence of an Influencer”

Using a brand ambassador that has a knack for influencing a customer psyche related to your products and services is known as “Influencer Marketing”.

Here, the selection of the right Influencer matters a lot. The influencer should relate to your products and services and should be able to impact your targets in the most user-friendly way.

Case Example:

The Instagram handle of @shwetaapal tackles different areas of fashion and fitness. If your business is related to health products or content that channels positivity, motivation, and perseverance, then she might be the right influencer for your target market.

Promoting menstrual hygiene, she got approximately 11000 likes and hundreds of comments on her post. This can influence many local women to purchase the product and use it.

5. Featured Snippets with Local SEO

While earlier looking for a general practitioner, Google showed results nationally. However recently, the search result is dominated by “3-pack” locally based services in your area of search. 

This has generated the need for the knowledge of Local SEO and how can one use it to maximize its online footprint. To understand Google’s local SEO one needs to empower:

• On-Page SEO optimization
• Google My Business
• Business Listings
• Backlinks

Featured snippets are again Google’s current ingredient to catch the eyes of the users. Being highlighted in these snippets can give your business a chance to beat competitors, boost your conversions, and drive traffic instantly to your website.

Snippets can be:

A paragraph/ list/table
Ranking in a snippet is currently the most effective way to drive visitors to your website and boost your company’s credibility.
To achieve this spot, one doesn’t need a big company profile, but only create content that is “snippable” and provides more information on the topics to capture that spot.

No extra fees need to be paid to rank in snippets! Just give quality content the way Google loves.

Market your content in various formats to give your business an extra boost. Get on your creative side and feel free to use content marketing formats like:

Case studies
Charts/Graphs
E-books
Newsletters
Cartoons/Illustrations
Giveaways
FAQs
Surveys
SlideShares
Quizzes
Webinar
Polls
Online Games
Company news
Memes

What To Learn from these Healthcare Marketing Trends?

We hope that the knowledge of these healthcare marketing trends will help you boost your revenue from your healthcare marketing.

In case you need a hand or guidance to proceed further, the professional team of Writerena can help you in attaining better ranking and enhancing your business. Feel free to contact us today!