Whether you are a private healthcare firm or a non-profit organization, a clinic, a hospital, or any other medical service provider, a well-designed content marketing strategy is what will make you stand out from the online crowd.
By now, we all know that a strategically created website with quality content is the ongoing trend. But have you ever wondered, what is that one thing that induces a sudden surge and keeps the inflow of the audience on your website?
!!An idea!!
It’s “This Idea” that can truly change the perspective of the audience towards your business.
Plus, you must present your idea in the form of a captivating content marketing campaign that personifies your brand and encourages engagement.
A campaign that can,
- Relate with your audience,
- Relay the message in simple words,
- Provide factual information, and
- Induce brand credibility
……is the perfect campaign for your business.
So, let’s look at the best content marketing examples to inspire content marketing for your health brand!
10 Best Content Marketing Examples to Watch Right Now
Campaigns that play around with ‘Content’
Mayo Clinic
It is one of the best content marketing examples cited due to the “Sharing” feature on the Blog Section.
From the topics of research to diagnosis, diseases, treatment, etc; the extensive information shared can be used by doctors, patients, or researchers around the world.
Their online library is rich in testimonials voiced by the hospital staff, patients, and doctors globally. They share their experiences from both the sides of the medical industry which creates a true sense of personal touch for the readers.
GE Healthcare
GE Healthcare focuses on story-telling; not only about real-life experiences from patients and healthcare professionals on the disease, diagnosis, and treatment, but also the latest products and services used in healthcare industry. Their content marketing is one step ahead, smart, and to the point.
Campaigns that cash in on Social Media
WebMD
Moving the content beyond their website is a step forward by WebMD in the digital ecosystem. This aided them to make a deep level of engagement with existing users.
Its collaboration with other healthcare providers like CVS Health, Walgreens, and Sports Illustrated has spiked its Twitter channel’s growth. Health and wellness conversations and videos on Twitter Amplify (a premium video sponsorship platform), not only gained massive engagement but also established WebMD’s credibility.
Dr. Howard Luks
Understanding the power of videography in healthcare marketing, New York-based orthopedic surgeon, Dr. Howard Luks, started his channel on YouTube and now has over 9.4K subscribers. The video duration ranges from 3 to 30 minutes with most content explained under a 5-minute video.
His simple explanations in a conversational style directly relate to every individual suffering from joint issues.
Apart from Vlogs, his website is continuously updated with trending content. He also hosts Facebook and Instagram pages and a podcast channel. All the information is factual, yet short and crisp.
Cleveland Clinic
The most famous name in digital healthcare, Cleveland Clinic is ranked No.4 on the 2019-2020 Best Hospital list by U.S. News.
The platform focuses on its social media marketing through its digital podcast “Health Essentials”. With an upcoming trend and popularity of audio-visual content, the brand invested in a podcast series focusing on everyday topics like health and diet, tips and tricks, etc. or relevant topics like breast cancer awareness, AIDS, etc. The podcasts are hosted by a medical expert in the field of the given topic. The team has created a full library on specific topics for simple listening and easy adaptability.
Campaigns that incorporate ‘Customer’ Engagement
Carilion Clinic
If we go down the history of best content marketing examples that directly involve its consumer base, then the #YESMAMM campaign initiated by Carilion clinic is my absolute favorite and deserves a mention.
The campaign to raise awareness about breast cancer and its early detection proved the “Power of Hashtag” on various social media channels. #YESMAMM campaign answered all the queries, shared personal experiences by women, and provided appointments at the nearest screening locations. This campaign drove heavy traffic to the Carilion website.
AdCouncil
This campaign proved to be the most exemplary content marketing campaign on how to build trust in the state of doubt and provided high-speed brand credibility to the company.
Anne Arundel’s Medical Center
The list of best content marketing examples is incomplete without a little humor. The contest named “My Selfie with my Stachie” organized by Anne Arundel’s Medical Centre revolved around the importance of male hygiene.
While November is celebrated as “No shave November or Movember”, the company involved its male audience with a brilliantly organised contest on its social media platforms. The content took full advantage of humor and was readily accepted by people globally. The contest drove the traffic towards the Men’s Health page of the website and spiked engagement on other methods of awareness via their blog posts, podcasts, and event calendar.
Campaigns that invested in Brand Augmentation
Medical Realities
The company uses Virtual Reality (VR) for medical education and training services to teach various medical procedures and complex healthcare topics to healthcare professionals globally.
The inventive VR content provided on the website needed careful marketing along with brand personification and awareness. For this, they have launched various video campaigns using video enhancement tools like Oculus Rift on Facebook which allows you to rotate a figure 360 degrees. Integrating this feature has complemented their brand and allowed them to reach the audience in a precise manner.
Banner Health
The company understood the need for colorful content rather than mere words and invested their content with Infographics on various topics like health and wellness, parenting, nutrition, and mental health. Infographics is the best alternative to simplify a complicated or a controversial health-related topic. They are readily accepted by the audience and are painless to share on various social media platforms, making them a great choice to seek attention and boost brand awareness.
Takeaway from Best Content Marketing Examples
Again, why “an idea” for strategic Healthcare Content Marketing is important to you?
Because,
- Ever-changing dynamics and topics for the healthcare sector
- Content creation and ROI are mutual
- Need special considerations due to regulations, rules, and practices
- Accuracy, story-telling, and emotional marketing are impactful
Influenced by any of the above-mentioned best content marketing examples?
Want to set your own content marketing example?
Make your business stand out and create your influence with the professional team of Writerena. Explore our healthcare marketing services TODAY!!
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