How to Ace in Google Discover with your Content

Google Discover is a summary Google makes for an account based on the interests of the user. You get all the answers of your search as the software recommends information before you even perform a search.

Thinking about Google Feed? Yes, it is a revamped version of Google Feed that offers content to its consumers after analyzing their search history.

Why Google Discover?

It is an epitome of new stories, video content, infographics, newly published blogs, evergreen content and what not! Google Discover allows you to explore content on various hot topics on the basis of your search.

It has this really amazing feature called “collection” where you can add web pages that fascinate you. It basically gives you a space to organize your essential data you find across the web. You can invite other people to contribute to your collection as well.

For digital marketers and content creators, it also acts as an analytical tool to gauge and measure traffic which has been gathered from the Discover platform. Thus, the data so generated helps you to define the best traffic driven web content to your site.

In order to get a heads up, every post you publish must abide the Google News guidelines. Content creators have to follow the Google’s content policies. These include both Search Quality rating (SQ) and Needs Met ratings (NM)

Other than the Google’s rule book, follow the below hacks to succeed in Google Discover.

How to succeed in Google Discover?

Nourish quality content

Putting content that is relevant steals the show. You must answer your reader’s questions, else you’ll lose readership.

In order to keep your loyal customers happy, create and publish engaging content such as trending articles, informative blog posts, and entertaining videos.

Use current marketing strategies to increase chances in Google Discover. Also use long tail keywords, systematic keyword phrases in order to stand out of the crowd.

For an optimized appealing look, usage of high quality images and illustrative graphics is a must. Understanding ‘user intent’ ie. the search terms and applying them by eliminating keyword stuffing gives an edge to your content.

Use high quality visuals

In order to amplify your posts, optimizing content and using high quality visuals goes hand in hand.

Usage of high quality visuals includes videos, photos, infographics and graphics. Large images perform better on Discover cards.

Wondering how? Because publishers received 5% increase in their click-through-rate (CTR). Also, analytics study show 3% boost in their user satisfaction. But make sure that the large images are of the size 1200 px wide.

Produce exciting videos

Discover is centered on visual materials. Videos are capturing leads in the user engagement. Create videos that solve target audience’s queries and doubts.

Transforming long paragraphs into video content will help you improve SEO ranking, website engagement, and ranking on Google and other search engines.

Read: How to use Online Videos for your Business

Announce your content on Discover

You know that Google Discover provides you a facility of adding web pages in one place, hence giving you a space to organize your favorite articles/blogs.

But your potential customers are unaware of this feature. So, it is important to let them know about the same. It is a call-to-action.

Visitors might not take your desired action without a call-to-action. In this manner, when you publish a post or when Discover selects content from your blog, they will get notified.

Optimize for Google Accelerated Mobile Pages (AMPs)

One essential factor of Google ranking is improved user experience. AMP is ideal for enhancing website user experience. Optimize website APM to boost UX and appear on Discover.

Google developers designed AMP for site speed. A web page that loads faster helps in improving UX but if it takes long time to load then you are surely contributing enough to your competitor’s traffic. Therefore, optimizing AMPs is vital.

To measure AMP and non-AMP data, we have another feature on Discover that is Google Search Console (GSC) which offers a comparison of AMP and non-AMP data.

Publish Evergreen and trendy content frequently

Google Discover displays both evergreen and fresh content relevant to the user’s interests. It helps users keep up to date with what is trending in the industry.

Google Discover presents materials to engage, solve problems, and entertain the readers. This is a win-win market strategy as it engages the reader and keeps you aware of the latest happenings.

As a consequence, it will increase traffic to your site, improve brand awareness, generate targeted leads, and make more sales.

Conduct competitor research

What if your content gets overlooked by Discover? In order to check where you lack, it is important to research about your competitors. Examining your competitors will aid you how to get your material on Discover. It is a good way to figure out:

1. Why Google Discover is choosing competitor’s content over yours?
2. The reason your content is not on the platform
3. What your competitor is doing to stand out of the crowd?
4. What is making your competitors content pop up?

Final Words

Google Discover brings large amount of traffic to your site, but still digital marketers are in a dilemma whether to consider it as a digital marketing tool or not.

This software lets users conduct searches faster and find fascinating and engaging topics without entering a keyword.

Hence, it helps to build brand authority faster. It is one effective way to drive sales and keep your regular buyers with smiling faces!

Do you still need reasons why not to make your place in Google Discover? Then, head over to it now!

Learnt something new today? Then, share this knowledge on social media!