Are you Clear on The Fundamentals of Digital Marketing?

Digital marketing is marketing online. You market on the internet so that others notice your business.

Unlike physical marketing which takes as print, digital marketing is done virtually as online content.

But how does digital marketing take place?

For every business, whether small or big, there are fundamentals of digital marketing which, when followed, create outstanding results for it.

Effective or timely use of these resources can determine the success or failure of a digital marketing campaign.

So, today, let’s brush up on the fundamentals of digital marketing that can be easily understood and implemented.

What Entails the Fundamentals of Digital Marketing?

Website Building

In fundamentals of digital marketing, the website is the first important component.

The user of any scale will first try to find and visit your website.

Your website must be good enough to reflect your business. It must be easy to explore and the visitor must find his/her requirement easily.

So it’s a good idea to have a user-friendly website.

Search Engine Optimization (SEO)

Imagine this!

You are a career counselor and you know your work well. But, if you don’t have an online presence, will people come to know about your service?

In terms of digital marketing, this means that you are not visible to your potential customers.

SEO is a series of steps you take so that your website comes on the top search, or at least on the first page of a search engine like Google. So when people search for their needs on the internet, your website shows up in front of them.

You will get the traffic with no payment and they will come back again and again. And this traffic will increase day by day.

Content Writing and Marketing

Content writing and marketing refers to how you provide your audience with the valuable information that interests them and keeps them engaged.

You can convert your audience into profitable customers by taking care of the following things.

• Update your content regularly. If you are not updating regularly, it shows that you aren’t interested in your product or service.
• The content should be unique. If you copy other’s content, you will lose your credibility.
• Know your audience. Your content should focus on your target audience.

Here are the basic forms of content writing:

Blog posts: By using blog posts, you prove your authority over a topic which will leave a positive impact on your audience.

Long-form content: It includes white papers, case studies, and ebooks where you give more detailed and enhanced information about your products or services.

Infographics: A study shows that the reader or visitor spends more time on the page having graphics than the page having only words. This results in an increased chance of converting visitors into customers.

Read: 5 Things Nobody Tells you about Content Marketing

Content Strategy

Don’t confuse it with content writing……..

Content strategy refers to the planning of your content and it answers questions like:

• Which form of content to write? (Written form, graphical form or a video form).
• Who is your audience? Their gender, age, technology group, or location-wise target.
• What is your service or product?
• Which form of the channel will be used for which type of content? Social media, or email marketing and other channels.

Paid Campaigns

While SEO will rank your page on the top search results for free, you also have the option of paid campaigns, often called Pay per Click (PPC).

In PPC, you pay to make your webpage come on the top list for a keyword. You are charged on a “per click” basis. Means you give money for a certain amount of clicks on your website.

But why go to PPC?

SEO requires efforts and more often it takes time to come on the top of the search results. And for new startups, they cannot afford to just wait for their website to be discovered by the audience.

That’s where paid campaigns come in.

For a particular keyword, your website will be placed at the top of the search page, which is devoted to the Ads. After the clicks have reached the desired numbers, your website will stop appearing there and you have to renew your pay-per-click campaign.

Social Media Marketing

Social media has become one of the important digital platforms where we spend time.

By making your presence on social media, you are increasing your chances of interacting and getting in touch with your potential customers.

It includes promoting your product or service on social media to increase knowledge and awareness. You can choose from the following platforms:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

Apart from sharing your post and knowledge, you can also go for paid options i.e. social media ads.

In this way, your product or service will appear in the newsfeed or home screen of other people that match specifically with your business.

E-Mail Marketing

Email is one of the oldest methods of marketing.

Even in the presence of today’s robust and most appealing social media platforms, e-mail is still a preferable choice for digital marketers.

Why?

While different people prefer different social media platforms, almost all who have access to the internet use email as their primary means of communication.

But how to collect email id of your visitors?

There are some common methods that digital marketers use, which include:

• Providing with free download after sign-up.
• Promotional / discount offers when available for your service or products.
• Providing free white paper / ebooks

Now you have collected their email. So what are how you can remain in contact with them through email?

You can use many ways to remain in contact with your subscribers. Remaining in contact with them will give you an edge when they want a service. You can do it by:

• Newsletters: It’s about your website/service updates. Whether it is a new product or a new post on your blog, you give information to your subscribers.
• Specific occasions: These are types of emails that are sent on a special occasion, festival or holiday. Like New Year, region-specific public holiday and other such events.
• Offers: You give information on any offer that you have on your product or service, like a sale or customer-specific discount.

Affiliate Marketing

In a simple language, others promote your products or service.

And you give them a share in the profit of each sale made through them.

It is one of the most effective ways of marketing your product and generating sales where you can use the capabilities of other individuals or groups to promote your product.

Winding up with Fundamentals of Digital Marketing

Digital marketing is one of the important and effective ways to promote your product or service in today’s world.

Avoiding digital marketing and waiting to land a sale will not work.

So, I have mentioned some fundamentals of digital marketing that, when rightly used will give you your desired results.

Which one’s your favourite?

Share these fundamentals of digital marketing with your business friends and relations!