How to Use Online Videos of Business to Promote your Brand

Have you ever thought about how to use live videos for promoting your business on different platforms?

The 3 P’s of a brand plan could help you navigate the objective of working on a brand identity.

Now that you are clear with your goals, to keep your business growing, you have to think of new strategies. Finding new marketing tactics isn’t easy, but they’re worth it. These help you stand out and make you different from your competitors.

One such strategy that enables you to differentiate yourself is promoting through live videos of business to different platforms such as social media.

Social media has become the smarter way of interacting with people, enabling them to connect to you and your business.

Why Is Livestreaming More Engaging Than Other Social Media Formats?

You can dominate the competition by promoting your business through live streaming.

A live video of business engages more viewers than other social media formats. It is a known fact that audiences find live streaming more engaging and connecting. They would instead prefer watching videos of business than reading blogs, or social posts.

There has been a growth in the strategy of using live videos of business for promotion.

There are different tools where you can stream live videos like Vimeo, LinkedIn Live, Facebook Live, Instagram Live, and Twitter Live streaming (Periscope).

Thus, there are tons of platforms, sites, and tools available.

Studies show that Facebook and YouTube Live streaming engage viewers the most.  Research tells that people spend triple the time watching a live video because it’s more appealing and builds a more personal relationship with your audience. 

Also Read: Content Marketing Trends to Follow in 2020

Live Videos of Business Aren’t That Difficult!

Start your live videos energetically. 

Make sure you introduce yourself at the beginning of the live video and be real to your viewers.

Tell them about your recent projects and ventures. End your live videos by saying, “Thanks for watching” or direct them to your business page (Facebook and Instagram).

Tips to Make your Livestream A Success

Streaming a live video of business isn’t that difficult. The key is to start with little/no investment to increase engagement of viewers.

Here are some tips that might help you attract more viewers and grow your reach:-

GOOD CONNECTIVITY

A good internet connection is a must-have to stream a live video. The smartphone’s video quality will work fine. But for better audio quality, I suggest you use microphones.

BETTER VISUAL QUALITY

A good lighting would make your live stream ten times better than before. Try to host your videos during daytime as it would improve your video quality.

INTERACTION

Keep in mind that communication is the key. Try your best to be welcoming to the new viewers. Keep your content crisp, interesting, and exciting.

LOOK INTO THE CAMERA

Make sure to make an eye contact with the camera. Looking at the camera will give a wonderful impression and make you more reliable.

TIMINGS FOR THE HIGHEST ENGAGEMENT OF VIEWERS

According to experts, 1 to 3 PM is the most accurate time during work hours as it is the time when people take a break from their busy schedules. Also, 6 to 9 PM is a time when people are winding down and looking for entertainment.

How to Use Live Videos for your Business?

The feature of live streaming on different platforms will help you host your videos of business to promote it.

HOLD Q&A ROUNDS – Hold more interactive sessions to build trust among your audience, such as Q&A rounds, revealing announcements. It would make people feel more connected.

HOST TALK SHOWS OR INTERVIEW – Interview prominent influencers and big names in your niche. It would help you in gaining recognition and greater reach.

GO BEHIND-THE-SCENES – Try showing more behind-the-scenes content with your live video streaming. Show your daily activities at your company or office. It will tell the audience about what is going on with your company and keep them updated.

CREATE LIVE POLLS – Creating live polls will lead to more engagement of potential customers. While doing this, make sure there is one person on duty to monitor the comments feed. Give respondents the option to choose between ‘one or the other’ or allow them to choose between ‘should we or shouldn’t we?’.

Conclusion

Live video is undoubtedly becoming the future of online media (video) marketing, as it is one of the best ways to attract customers. Add this mode of business marketing strategy in your promotion plan!

Not only one, but there are a lot of platforms and tools available for vowing live videos of business.  

Live videos are a mode of connecting with people even if they can’t be physically present.

Live streaming is a way to put down the barrier between you and your audience.

Remember, it’s perfectly normal to have a negative feedback on your posts. Critic view is something that will urge you to become better and improve yourself.

So, when are you publishing your first online video of business?