Search Engine Optimization on Google – How to Rank on 1st Page (Case Study)

Spread the love

Why to do search engine optimization on Google?

Search Engine Optimization on Google helps to improve your site’s visibility on Google so that it shows up more often in relevant searches.

And when we search anything on Google, we limit ourselves to the first page ONLY. Becoz we think that 1^st page results are most authentic and relevant.

So, ranking on 1^st page of Google is crucial for your site.

Now, how to achieve this?

Let’s see what Linkedojet did to rank on the 1^st page of Google.

How Linkedojet did Search Engine Optimization on Google?

Linkedojet is one of the best and cost-effective LinkedIn automation tools created by Webmata Technologies, based in Delhi, India. Webmata Tech was established in the year 2016 and has pioneered in the domain of B2B lead generation business by service more than 2K+ clients in the last 6 years.

Challenges in Search Engine Optimization on Google

The firm wanted to rank on the 1^st page of Google for relevant keywords like LinkedIn automation, LinkedIn lead generation, B2B lead generation and others.

And clearly, the easiest way to do so was to write SEO-optimized content on their webpages and blogs, to reach their target audience and improve their search engine rankings.

However, as easy as it sounds, when you want to improve your site’s SEO, you must write content that is clear, helpful, and descriptive.

The content you write for search engine optimization on Google must meet the following criteria:

Explain the topic in simple and easy-to-understand language while using the words you think user might search for when looking online for the product/service you offer.
Despite including the search terms/keywords, keep your writing conversational, smoothly flowing, and informative for the readers
Never trick the Google algorithm by cluttering the content with keywords
Make your site easy to navigate and understand for the visitors

Now, catering to all those criteria while improving the site’s ranking was time-consuming and not easy for the decision makers of Linkedojet.

That’s where Writerena came into the picture!

Writerena’s team offered their TARGETED content writing services to Linkedojet enabling them to publish blogs consistently on topics relevant to their audience and helping their search engine rankings to improve.

In fact, it’s not simply the content on blogs that helped, but Writerena’s approach on the same. They first enquired about the prospective clients/customers of Linkedojet, what their pain points are, and how Linkedojet solves those challenges for them.

This basic understanding helps the content writing organization to draft the topics relevant to educate our audience on LinkedIn automation, and finally, write content in a tone and flow that will be easy for them to understand and get influenced.

Benefits of Content Writing by Writerena

Clear and to-the point writing without any crap
Sensible use of keywords within the content
Easy to understand flow of the content
Conversational writing style
Performance-trackable content

With Writerena, the client has been able to improve its search engine rankings from 10^th page to 1^st page of Google within a span of 5-6 months. Few articles which were focused on long-tail keywords played a pivotal role in acquiring agency business and high-ticket clients. Producing quality content also improved brand image among existing clients and new prospects.

Final Words on Search Engine Optimization on Google

Now, you shouldn’t be doubtful of the relevance of SEO-optimized content for your website and blogs. After reading this case study, you know the right approach to content writing for your brand and business growth.

So, invest in Writerena’s targeted content writing services to improve your Google rankings! Contact us here for any questions!

Author
Recent Posts

Dr Shivangi

She is the CEO of Writerena, a homoeopathic consultant, and an experienced healthcare content writer who knows the power of words in marketing of a brand.