9 innovative ways to use your LinkedIn for Business

Want to generate leads from LinkedIn, but don’t know how to use your LinkedIn for business?

Well, LinkedIn is already an established platform for lead generation, and if you use it wisely, it will definitely give you good results.

So, what are the different ways to use LinkedIn for business? Follow these simple tips!

9 Ways we use LinkedIn for Business

Introduce yourself

Get comfortable in communicating with new people. Make connections with your prospects on LinkedIn and introduce yourself. Communicate about their needs, problems, etc. and how you can help them with your product/services.

However, always keep this in mind. It’s important to have plenty of connections on LinkedIn for business, but low quality connections will not generate leads. Only high quality connections will give you good business opportunities.

Connect with high quality leads faster with our lead generation tool. Start your 10-day trial today!

Post Newsworthy content

To generate new leads, you will have to be active on LinkedIn regularly. Share some newsworthy content on a regular basis to keep your page and audience updated. This will also reflect that you are also updated with the new changes and development in your industry.

Also Read: 5 Tips to Attract More people to your LinkedIn Posts

Participate in discussions

There are discussion groups on LinkedIn for almost every niche. Give your knowledge, views and establish relationship in the groups. This will generate better leads.

Short videos

You can also post short videos regarding your product and services on your company as well as your personal profile. This will significantly boost company visibility and will directly generate new leads.

Also Read: How to use online videos of business to promote your brand

Lead generation form

Generating leads with help of forms via website is common but now you can have lead generation forms on LinkedIn which will help you to collect leads. It is simple as well as new a method on LinkedIn.

Ask Questions

Ask questions to people you are connected on LinkedIn. It is important to be in touch with them. Engage the people you are connected with your posts. Your post will lead people to ask questions and build trust with your business.

Followers along with followings

Most of the people think that there should be more followers on social site, but the fact is you should also follow people from whom you can generate leads directly or through reference.

Expert interview

You can arrange for an expert interview who can give your audience more relevant information. However, keep it simple by having your expert answer the commonly asked questions. Then you can upload the interview on your company page or personal LinkedIn profile.

Sponsor your valuable content

Sponsored updates allow you to access LinkedIn feeds of people who are likely to find your content valuable. This will give a boost to your lead generation.

Conclusion

AHH! You are now acknowledged with many innovative ways  of using LinkedIn for business. However, whatever way you choose – connecting with your target audience, posting relevant content, or sharing short videos of your business, remember that CONSISTENCY is the key.

If you fail to be consistent in your efforts, they won’t pay off. None of these tips will come in handy if you are not regular on LinkedIn.

Share with us which of these tactics of using LinkedIn for business seem more valuable to you!