How to do lead generation on LinkedIn 6x faster?

Hey!! How do you generate leads for your business?

Do you make any efforts or just wait for them to come to you?

Lead generation is a process that will give potential customers to your business.

But, the problem is many aren’t aware of how to do it.

Don’t worry! Though LinkedIn is not a new platform, but some tactics of lead generation on LinkedIn might be.

Let’s dive in to learn those tactics!

LinkedIn- social media platform for lead generation

LinkedIn is an influential lead generation tool that can help companies to communicate and nourish relationships with qualified leads.

Using LinkedIn for lead generation has numerous benefits including a more efficient and modest way to find leads, and a competent company image. LinkedIn will also make your company authentic and trustworthy by having a strong and active presence.

LinkedIn is also considered the most effective platform for B2B lead generation. 80% of the social media B2B leads come from LinkedIn in comparison to Twitter or Facebook.

However, to speed up the process of lead generation on LinkedIn, you need something EXTRA besides the below tactics – a trustworthy lead generation service.

To know how a lead generation service can help your business, Click Here.

6 Tricks for Lead Generation on LinkedIn

Accomplish your LinkedIn profile

One of the most important aspects is to upgrade your profile. Your LinkedIn profile should contain all the relevant information including your work experience, job titles, achievements, academic background, etc.

In addition to your personal profile, you should also create a company page in which you provide the relevant details about your company like services, location, size etc.

SEO on LinkedIn

Search engine optimization (SEO) is not limited to Google. This means your name or brand shows up when someone searches it on LinkedIn too.

You need to identify the keywords you want your profile to rank for. Then include those keywords in your LinkedIn profile. You can use it in job title, description, and on your company page too.

Keep check on profile visitors

LinkedIn gives you a notification “Someone has viewed your profile” through email when there is any visitor to your profile. This simply means when someone views your LinkedIn profile, they might have taken some interest in your product or services.

You should connect to those visitors through email. You can also use ‘who viewed your profile’ in profile drop down menu to connect with your potential customers.

Attractive content and friendly posts

In order to retain the attention of visitors, you must publish high-quality, specific and relevant content.

Also, to create attractive content, you should ensure you publish regularly. You should predefine the topics to publish.

Use catchy headlines, graphics, videos etc. Take care to not reflect only on self-promotion. You should provide information regarding you and your company. It will be good to use emojis, visual elements, and unique caption in your content.

Read: How to attract more visitors to your LinkedIn posts?

Pursue help from colleagues and employees

Yes, colleagues and employees can be one of the biggest supporters to your business. You should encourage them to share your content on their LinkedIn profile.

It will result in expanding your network on LinkedIn. This will also increase brand awareness, drive website traffic, and help in lead generation on LinkedIn.

Use LinkedIn Advertising option

If you want your content to be liked apart from your existing connection and followers, you need to explore various advertising options offered by LinkedIn. You can also create sponsored Inmail campaigns to facilitate LinkedIn lead generation. This allows you to reach the LinkedIn inbox of your clients.

Final Words

So, basically LinkedIn offers a huge platform for lead generation opportunities, especially for B2B companies.

What matters is how you use the platform!

So, what are you favourite tactics of lead generation on LinkedIn?