How to Easily Land Writing Jobs with Cold Calling

Making cold calls to land writing jobs has gotten a bad rep over the past few years.

Foremost reason is that cold calls are very tough to do. Even if you’ve got an honest technique, they are still challenging.

But that doesn’t mean that cold calling isn’t useful. They can be very effective to reach your best potential clients.

The technique does work if you employ it correctly.

So in this article, I’ll offer you a simple strategy for cold calling to land writing jobs.

But, first know…

What is cold calling?

Cold calling is reaching out to your potential customers and offering your writing services to them. As opposed to promoting your services on social media or elsewhere, you are reaching out to your customers directly.

There are numerous potential customers who may be the ideal clients for your services. The problem is they don’t know you exist.

While you make the first pass and introduce yourself and your services, now they recognize who you are and may probably use your services.

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How to start cold calling to land writing jobs

1. Create a targeted list

Before you start pitching your writing services to prospective clients, create a list to which you’ll target. This keeps the process organized and you can track your conversion rate easily.

2. Approach the chance as a peer

Subsequently, you need the right attitude to have a conversation with your prospects. You need to stumble upon the same as a confident person, and as a person who is an expert copywriter.

Don’t behave in a meek manner or act like you’re begging for a possibility. You need to come upon as an assured professional at what you do. That is the kind of man or woman clients need to listen from.

While pitching your services, follow these rules:

• Have a catchy subject line. You can experiment with questions
• Make the subject line as specific as possible
• Be short and to the point in your email
• Keep your mails personalized addressing the person whom you are talking to
• Keep the focus of your email on the recipient. Replace all “I” and “we” with “you”.
• Offer them value as a content writer
• Avoid all grammar and language mistakes. Proofread your mail using Grammarly.

These guidelines ensure higher open rate of your emails.

Always deliver in your email what you promise in your subject line (if there’s disconnect, you may get good open rates but bad responses).

Here’s a snapshot of the email to pitch your prospective clients and land writing jobs.

Hi [first name],

I am (name), a freelancer in writing and editing with over 3 years of experience in writing (mention the type of writing you’ve done or your blog).

If you are a newbie, mention the writings on your portfolio or the blog.

(Other work experience)

What you’ll get from me as a freelancer?

1. Timely delivery of the project

2. Error-free content

3. No plagiarism

4. SEO-friendly content

Peek into my LinkedIn profile for my experience: Your LinkedIn profile URL

Regards,
Signature

Read: Top Places to Find Online Writing Jobs

Conclusion

It might seem tough and cumbersome at first, but cold calling is the most effective way to land writing jobs.That’s because you are reaching out to your potential clients directly.

The process gets easier if you have a list of people/businesses you wish to pitch your services.

Further, adopting the right technique to converse with your prospects can take your hiring game a notch higher. Being confident and to the point play key role here.

So, follow the guidelines given in this post to land high-paying writing jobs.

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